Podcasting advice from Anne Marie McGlasson
The Soulful Therapist
Anne Marie Glasson’s podcast, The Soulful Therapist, helps people work with their inner wisdom while developing practical and spiritual gifts. She says, “Podcasting works for me as a marketing tool and a therapeutic resource. It helps me earn the trust of potential clients and help people on the fly.”
For Anne Marie, staying on top of her publishing schedule is all about strategy. “I use tools that WORK,” she states.
Anne Marie shared her tools and strategies with us:
- Have a clearly defined purpose.
“This is my single most important factor in keeping motivated,” she says.
She recommends asking, “Is your podcast interview or storytelling style? Weekly, fortnightly, monthly or a season?”
Anne Marie recommends new podcasters create a list of 15+ episodes and urges them to ask themselves, “How long will it take to prepare each episode?”
Then, “Role play an episode and rehearse timings.”
Consider, “Where will you find preparation and studio time in your calendar? Schedule it..”
- Book studio time regularly and ahead.
She suggests, “Get a couple of episodes ahead as a backup plan if the unexpected occurs or a holiday.”
- Her final piece of advice is, “Commit to deadlines and a payment plan. Your audience is looking forward to the next episode.”
Podcast advice from Rory Noke
Popcorn Rocket Reviews
Rory Noke’s podcast, Popcorn Rocket Reviews, is a fun movie discussion show that kids and parents can enjoy together. The show is entertaining and informative and Rory hopes to inspire families to have more conversations about movies.
Preparation and planning are Rory’s key tactics to stay on top of his publishing schedule. He says, “I know what movies are coming out over the next few weeks – so I can plan ahead and start jotting down my ideas and research. This takes the pressure off come recording day – the hard part of podcasting (the prep) is mostly done and now I can colour it in with the fun words.”
Rory also has a simple but effective strategy for sparking inspiration when he’s feeling lacklustre. His advice, “… simply listen back to an old episode that you enjoyed making. It will remind you of what the show can be, why you started podcasting in the first place and why your audience loves it.”
Podcast wisdom from Xanthe
Popcorn Rocket Reviews
Xanthe, Popcorn Rocket’s five-year-old cohost, has a strategy to stay focused and engaged during her recording sessions; she brings a her favourite toy, John the Snow Leopard, along to recordings and pretends that he’s podcasting with her. At first glance the habits of a five-year-old may not seem relevant to a serious podcaster, but there’s wisdom in her antics; Xanthe gets into a podcasting mood by making the process fun. The adult equivalent could be embellishing a recording space with treasured items that tie in with podcast topics. PodBooth uses customisable Philips Hue lighting to colour wash walls to match clients’ preferences. Practices such as diffusing essential oils or sipping herbal tea can ritualise recording sessions; these small rituals can set up an intention to podcast and focus the mind. Just remember to sip quietly (and off mic) while enjoying your tea or coffee.
Take a break … and look for signs of burnout
Applying Anne Marie McGlasson’s advice of “getting a couple episodes ahead” allows time for a short holiday from podcasting. Taking a scheduled break is valuable because it provides the opportunity to reassess where things are at and to plan for the future. It is important to recognise that what worked in the past might not be sustainable for the future, before burn-out takes hold.
Signs that you’re heading towards burn-out:
- Podcasting feels like a chore rather than a pleasure
- You’re repeating yourself
- Your schedule is slipping
- A feeling that podcasting is keeping you away from more important work
Be realistic … and flexible
Retooling a show into seasons, with a hiatus, could be sustainable way to create breathing room for exciting original content to emerge. Changing publishing cadence from weekly to fortnightly, or monthly, can mitigate burnout. Audiences who miss the weekly show will realise that quality always trumps quantity … and they will adjust. There’s an opportunity to ‘get real’ with listeners when sharing reasons behind your reboot. The wonderful thing about podcasting is that audience’s tend to by loyal and grateful; they want you to succeed and deliver your best content.
Things to keep in mind if you experience FOMO (fear of missing out) when altering your schedule:
- You captain the ship. Your show, your rules;
- Some of the most successful podcasters publish seasons with hiatuses, so you can too;
- You win some you lose some (but mostly you’ll win some). Numbers might fluctuate when you make a change but, when quality is high, growth will trend in the right direction;
- You can always change back … change it up, try something new or revert back. Nothing is set in stone. Again, your show, your rules.